Well, we are changing our name . . . slightly.
I am now part of Prudential Commercial Real Estate. Why,? you ask . . . Don't you know you are already with Prudential?
Of course I know! Its just that the letters "CRES" were part of the name until this week. It was confusing for many, as the acronym stood for "Commercial Real Estate Solutions." See the redundancy?
It may all seem silly and no big deal. Until you think about all the stuff that needs to be changed. Because it is a legal matter.
Anyway, I was out yesterday peeling vinyl off some signs at my listings. And I am in the process of making sure all of my online signatures, email, blogs and social network sites reflect the change as well. It all has to be done this week. Other silk screened signs may have white duct tape used to cover the letters no longer being used until new signs can be ordered. Hmmm....
For some it sounds simple. Its not. Thankfully its someone else's reponsibility to change over business cards, letterhead, envelopes, email addresses, office websites, remind agents to change their individual websites, marketing literature, bound property marketing packages, brochures, consumer guide's, investment discussion pieces, electronic presentations, etc., etc., etc.
Oh what fun . . .
Prudential Commercial Real Estate