Prudential One REALTORS is our sister residential company, operating in some 17 counties in southwest Ohio, with a number of offices anchored by a huge presence in Cincinnati and Dayton. In fact, POR is the largest Prudential residential franchise in Ohio.
Anyway, I wanted to comment on a nifty marketing tool they recently rolled out. An "Text To MLS" tool that enables buyers using a smart phone to receive detailed information and photographs about a specific home, and similar homes being offered in the same neigborhood, by simply texting a five-digit number to POR.
As my colleague Nancy Cropper says, if you can vote for Dancing With The Stars or American Idol, you can use this service! Gotta love technology.....